Strategy and concepts
We identify useful content angles based on your products, audience questions, seasonal opportunities and campaign objectives.
For South African gardening brands
Turn your product experts into gardening voices people trust.
Your team already has the knowledge. PlantInfo turns it into useful, social-first gardening videos that feature your products naturally and reach shared audiences across Facebook, Instagram and TikTok.
Built for the gardening industry
EducationalPracticalSocial-firstSouth African
The real marketing problem
Gardeners do not need another advert. They need a reason to stop, watch and remember you.
Traditional product promotion tells people what to buy. Useful content shows them why the product matters, how to use it and what better result it can help them achieve.
What gets ignored
- Polished adverts that interrupt the feed
- Product claims without practical context
- Occasional posts with no consistent story
What earns attention
- A real person sharing useful knowledge
- Products demonstrated in context
- Consistent content that builds familiarity
Your knowledge. Our content engine.
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You provide the trusted face. PlantInfo handles the rest.
Your presenter, product expert or brand ambassador brings the credibility. We shape that expertise into content designed for the way gardeners consume social media today.
Scripts and direction
We develop scripts or talking points and help your presenter communicate naturally, clearly and confidently on camera.
Filming and editing
PlantInfo manages filming, social-first editing, captions and the final format for Facebook, Instagram and TikTok.
Collaboration publishing
Videos are published as native collaboration posts so PlantInfo and your brand can share one post across relevant channels.
Paid amplification
A small paid amplification allocation per video is included and managed by PlantInfo to support initial distribution.
Learning and refinement
We use campaign performance and audience response to guide future topics, hooks and creative angles.
How it works
A simple path from product expertise to published content.
Align
Confirm priority products, campaign objectives, audience questions and the right presenter from your brand.
Plan
PlantInfo develops the content angles, talking points, filming plan and publishing sequence.
Film
Your presenter shares the knowledge while PlantInfo directs the delivery for a natural short-form format.
Edit and approve
We edit each video and complete minor factual corrections before publication.
Publish and amplify
PlantInfo publishes the collaboration post, manages the included amplification and handles general post engagement.
The offer
PlantInfo Supplier-Presenter Video Partnership
A six-month partnership designed to give your brand a consistent stream of useful gardening content without having to build an internal production team.
Everything included
- Two vertical collaboration videos per month
- 12 videos over the six-month term
- Videos normally 20 to 45 seconds each
- Strategy, concepts and content angles
- Scriptwriting or talking-point development
- Shoot planning, filming and presenter direction
- Social-first editing and captions
- One edit and minor factual corrections per video
- Publishing across Facebook, Instagram and TikTok
- Collaboration invitations to your brand where supported
- Small paid amplification allocation per video
- General comment replies on the published post
Important: An active PlantInfo.co.za advertising placement is required throughout the video partnership and is quoted separately according to the selected placement and exposure level.
A partnership with clear boundaries
Focused on producing strong content, without hidden scope.
Included
- One edit per video
- Minor factual corrections
- General replies to post comments
- PlantInfo campaign coordination
Not included
- Multiple cut-downs or alternate edits
- Thumbnail design
- Extra paid boosting
- DM handling, customer support or sales follow-up
Platform algorithms and audience behaviour influence performance. PlantInfo does not guarantee a specific number of views, leads or sales.
Frequently asked questions
Before you apply
Who should present the videos?
A knowledgeable member of your team, product expert, approved brand ambassador or presenter who can explain products credibly and comfortably. PlantInfo helps guide the on-camera delivery.
Where will filming take place?
Depending on the topic, filming may take place in a garden, nursery, client site or another suitable location arranged with PlantInfo.
Will our products be clearly visible?
Yes. Exposure may include product demonstrations, visual presence and relevant verbal mentions. Products are integrated naturally within educational, practical or lifestyle-led content.
Can we approve every video?
One edit and minor factual corrections are included before publishing. PlantInfo retains creative and editorial control over the concept, filming, edit, caption, schedule and final output.
Can we reuse the videos?
Your brand may reshare the original collaboration posts. PlantInfo may also embed the content on PlantInfo.co.za and reuse it on PlantInfo channels and in its portfolio.
Why is an advertising placement required?
The video partnership is designed as an extension of an active PlantInfo brand presence. Ongoing website visibility and useful social content work together to build repeated exposure and familiarity.
Limited by production capacity
Ready to turn your team’s expertise into gardening content people choose to watch?
Tell us about your brand, presenter and priority products. We will discuss the fit, confirm your PlantInfo advertising placement and plan the first campaign.
Applying does not commit you to the partnership. We will first confirm whether the offer suits your objectives and production requirements.