Facebook average cost per impression or view = R 11,73 Facebook Ads Benchmark Reports the average Facebook cost per impression or view in South Africa amounts to R11,73 | Caxton magazine’s woman and home and Garden and Home magazines charge an average of R0.6 and R0.4 respectively per impression or view on a web banner. The average online advertising cost in South Africa amounts to R 11.2 per impression -According to wordstream.com | Average cost per reader in industry specific print media of South Africa = R 0.38 | Average cost dependent on multiple variables including budget and keywords to be targeted. Each keyword phrase that is used, has a value attached to it ( a cost in Rands ); the more popular the keyword phrase the more expensive it becomes. |